The Fun Fork Restaurant
2024
Project scope
Branding
Visual Identity
Merchandise Design
Packaging Design
Discovery
Fun Fork is a kids-inspired restaurant offering healthy American food that satisfies the taste buds and cravings of little ones. Our mission is to create a stress-free, child-focused dining experience where kids can explore their creativity and imagination while enjoying delicious and nutritious meals.
Key Insights
Children thrive in spaces where they can express themselves freely. Parents appreciate restaurant that encourage their kids to play, explore, and develop their creativity in a safe, welcoming atmosphere.
Dining out with young kids can be stressful. Parents often feel pressure to keep their children quiet or entertained.
Emotional Benefits
Peace of mind - Parents feel reassured knowing their children are enjoying the experience, lowering the stress and making family outings enjoyable again.
Validation as a parent - Affirm their role as thoughtful and caring providers who prioritize their children’s well-being and development.
Moodboard
Execution
Fun Fork Mascot
Fun Fork is an approachable, friendly character whose charming personality reflects what every parent and child wants: a stress-free experience.
He encourages children to feel confident and independent, making mealtime fun and worry-free. With Fun Fork by their side, there’s no pressure or trouble—just joy, play, and happy moments!
The Outcome
Working on this project was an enlightening experience that combined creativity, empathy, and user-focused design. Our goal with the client was to better understand the challenges parents face when taking their children to restaurants and to find creative solutions that transform a sometimes stressful situation into a more enjoyable and engaging experience for the entire family.