Pueblo Viejo Austin
Industry
Food & Beverage
Client
Pueblo Viejo Austin
Year
2024
Services
Brand Strategy, Digital rebranding
About
Pueblo Viejo is a vibrant and inviting Mexican restaurant nestled in the heart of Austin, Texas. Pueblo Viejo Austin appeals to those seeking a more classic and traditional Mexican dining experience in the vibrant food scene of Austin. This restaurant is known for offering a variety of Mexican food while keeping the flavors of the owner’s hometown in Mexico, as well as offering fresh products and friendly services to enjoy a complete mexican food experience.
Target Audience
Adults ages 25 to 54, with a core focus on young professionals, food-loving locals, and families seeking flavorful, authentic Mexican food in a casual yet vibrant setting. Our audience includes middle to upper-middle class individuals with disposable income who enjoy dining out and supporting local businesses.
Food enthusiasts, travelers, cultural explorers, and those who enjoy dining out as a form of leisure and socializing.
Previous Logo
Moodboard
Sketches
Digital Drafts
Final Concept
During our discovery phase, we gained insight into our client's original vision: to evoke tradition and reflect their roots and authenticity through the logo. Our goal was to preserve this meaningful concept while modernizing and refining it. We developed a logo that remains true to its cultural essence but is also clean, versatile, and creatively designed for contemporary use.
