San Juan, Puerto Rico
About
San Juan is the capital and largest city of Puerto Rico, an unincorporated territory of the United States located in the northeastern Caribbean Sea. San Juan is situated on the northern coast of the island and serves as Puerto Rico's main port and economic hub. It is known for its rich history, vibrant culture, and beautiful architecture.
Target Audience
Women and Men ages 25-45 years old. Middle to Upper Middle Class, college-educated professionals. They are passionate about history, architecture, and cultural heritage who appreciate visiting historical landmarks, museums, and cultural sites. Health-conscious individuals who prioritize relaxation, rejuvenation, and outdoor activities, including yoga on the beach, hiking in nature reserves, and enjoying holistic wellness experiences. Foodies and wine enthusiasts who seek out authentic culinary experiences, from traditional Puerto Rican cuisine to innovative fusion dishes and craft cocktails.
Moodboard imagery sourced from Pinterest and Google Images for visual inspiration. Images are not owned by me and are used for reference purposes only.
Creative Process
With each design, I explored unique visual approaches inspired by San Juan, Puerto Rico: from bold, chunky letterforms to fluid, script-style text, reflecting the city’s lively personality.
Final Concept
Brand Mark
Wordmark
